New startup spots opportunity in the Home Delivery market and partnered with Empirical Partners
Customer benefits
- Easy to Use – The system is designed from a user-centric perspective to be easy to use even for non-technical users.
- Recognisable – Uses a standard shopping interface that is intuitive, so there is no learning curve.
- Responsive – Works across any internet device, including desktops, laptops, tablets and mobile phones seamlessly.
- Scale – The system was built with the future in mind, so that it can be easily scaled as the business grows.
- Support – Flexible, ongoing support, which allows the Managing Director to grow the business without worrying about the website.
Experience first, technology second
James and his team initially worked with Empirical Partners to bring their idea to life. Given the non-technical nature of the customers, the user experience had to be flawless. Empirical Partners helped to wireframe screens and define workflows.
To aid with ease of use Empirical Partners designed a simple interface that would be instantly recognizable by a typical online shopper. We also ensured that the new platform would work on mobile, desktops and tablets.
SMS
The core of the new platform would be the ability to reliably send text messages at scale.
Empirical Partners worked with James to locate a suitable partner for such a requirement, and undertook the technical work to integrate the new platform with them.
Flexible support
Following the successful launch of the new website James and his team understood that responding quickly to customer feedback by evolving the new platform would be essential to its success.
Empirical Partners provided a flexible support and development arrangement that allows ShopBack support agents to call on the team in a way that allowed them to adopt a pace of development which ensured that customers feedback could be processed quickly and efficiently.
Technology stack
- Microsoft C# 4.0 and Microsoft SQL Server 2008
- TextLocal integration
Project Info
- Category: Case Study
- Client: ShopBack
- Location: USA